SXO & conversion optimisation
Turn the traffic you already have into more enquiries
Search Experience Optimisation (SXO) combines SEO with UX and conversion work, so the people who find you can quickly see why to choose you and how to take the next step.
What you get
- 01Higher conversion rate from search traffic
- 02Clear data on what changes work
- 03Better user experience signals for SEO
The problem
Why businesses come to us
- Traffic is growing but enquiries are flat.
- Visitors cannot find prices, proof or the next step.
- Mobile users struggle with forms.
What's included
Delivered by our team
- Analytics and heatmap review
- Search intent and page mapping
- Headline, proof and CTA improvements
- Form and booking flow optimisation
- A/B testing on key pages
- Conversion tracking setup
How we deliver
A proven, transparent process
- Step 1
01
Visibility audit
We review your technical health, local presence, content, competitors and AI search mentions.
- Step 2
02
Strategy & roadmap
A 90-day plan ranked by impact, with clear targets for rankings, traffic and enquiries.
- Step 3
03
Implementation
Technical fixes, content, local pages, profile optimisation and structured data, done by our team.
- Step 4
04
Report & refine
Monthly reports tied to calls, forms and bookings, not just rankings.
FAQ
SXO & conversion optimisation: common questions
What is SXO?
Search Experience Optimisation means optimising both for ranking and for what happens after the click, so searchers become customers.
How much traffic do I need for testing?
Formal A/B tests need steady traffic. For smaller sites we use best-practice changes and before-and-after measurement.
Will changes hurt my rankings?
No. We keep SEO elements intact and usually improve rankings by better matching search intent.
Industries we deliver this for
Ready to talk about SXO & conversion optimisation?
Book a 30-minute strategy call. You will speak with a senior strategist, leave with a clear plan, and receive a written, fixed-scope proposal afterwards.
- 30-minute call with a senior strategist, not a salesperson
- Prefer email? Write to info@kokatta.com. We reply within 24 hours.
- Prefer writing? Send a project brief
- Taking on new projects for the coming quarter